owner | ceo Abloom Skincare
TELL US A LITTLE BIT ABOUT ABLOOM?
Abloom Skincare is a relatively young Dutch skincare brand, formulated & designed for all skin types and most skin concerns. Our multi-purpose, Slow Skincare range has proven to be highly beneficial for the young and the old. It is not age or gender that defines our loyal fans and customers alone – rather our aim is to pursue a healthy, eco-friendly and organically-oriented lifestyle as well. Josephine Alofs, owner and CEO at Abloom tells you all about it…
WHAT IS SLOW SKINCARE?
" it is a slow process. Time is of the essence. Our products are not only 100% vegan, organic, raw and highly active but most importantly, we produce according to our Artisanal Slow Skin Care process; we let our wildcrafted and handpicked flowers, herbs, plants and algae rest in large barrels for a period of 90 days at a temperature never higher than body temperature. After that, the ingredients are cold-pressed 3 times. A process to optimise and retain the beneficial properties of our raw botanical ingredients. This way the potent elixirs incorporated in our products flourish and bloom into their full potential. Slow is the way to go for naturally radiant, youthful and healthy-looking skin ! "
VEGAN | ORGANIC SKINCARE
We see a growing and ongoing trend towards vegan & organic skincare. More and more people are aware that the planet is not an infinite source we can use and abuse. We also see that people tend to be more conscious about their health, what they eat and put on their skin. Nature has a lot of therapeutic healing power for both body and skin. I foresee that vegan and organic skincare will hold an even bigger stake in the skincare industry in the future.
NATURE'S REMEDY FOR SENSITIVE SKIN ?
The skin is the biggest organ in our body and it is the only organ you can feed from both the inside as well as the outside. What you eat and drink, how you deal with stress and if you work out or not – all of these things have a major impact on your body and therefore will greatly affect the condition of your skin. Our products achieve great results for people battling with inflamed, sensitive and/or irritated skin, but if you have an unhealthy lifestyle, drink a lot of alcohol, smoke and love sunbathing, you will keep having issues with your skin. Also our products are highly active and even nature can trigger allergies, so we advise you to always try our products first on a small part of your skin to see how it reacts.
WHICH INGREDIENTS ARE BEST FOR HEALTHY & RADIANT SKIN?
It is not just a couple of ingredients that do the work. We work with 130+ ingredients and on average we put 25 different ingredients in high quantities in our products, combined and formulated in a way the skin can benefit the most from. Our products detoxify, hydrate, protect, nourish and rejuvenate.
We blend our products with Aloe Vera, not water, a very potent ingredient that defends the skin barrier naturally. Echinacea and the high content of vitamin C in Camu Camu also help balance and protect the skin barrier. Our Luminous SPF30+ day cream contains Zinc Oxide, a natural SPF, that protects and defends the skin naturally from UV radiation.
WHAT ARE YOUR FAVOURITE PRODUCTS?
Our bestselling Organic Miracle Oil is one of them without a doubt. It is lightweight & contains no less than 27 therapeutic flowers, herbs, algae and oils. Another favourite of mine is our Organic Green Detox Mask. It is the ultimate green smoothie for all skin types and skin needs, but is especially effective and beneficial for sensitive, irritated or inflamed skin. With no less than 57 botanical ingredients, this mask is naturally high in antioxidants, detoxifying and improving the skin’s natural immune system. The result is healthier, more resilient skin that is optimally protected against free radicals and harmful bacteria. The potent nutritional formula supports the skin’s natural processes, which in turn help with delaying skin ageing.
WHAT WOULD YOU LIKE TO CHANGE IN THE SKINCARE INDUSTRY?
" Something I would love to see change in the 'green' skincare industry is that organic/natural skincare would be labeled differently and more transparent. It is very difficult for consumers to identify 100% natural skincare. For example, you can label your product ‘organic’ or ‘natural’ but it may still contain unnatural or chemical ingredients – something that is in my mind misleading and defies the purpose of labeling skincare."
ANY NEW PLANS FOR THE FUTURE?
" We would like to further expand our market abroad and extend our product line with some exciting new products. At the moment, I am highly invested and interested in the use of gemmo extracts in skincare. Gemmo-extracts or “gemmos” are always made from fresh plant material – either buds, young shoots or even young roots, which are the quintessential essence of the plant and more powerful and effective than the full grown plant itself. So yes, I see a budding and blooming future ahead of us. "