Allure likened the world of skincare packaging to online dating: a pretty appearance can draw you in, but that doesn’t mean it’s going to last. We couldn't agree more. While the functionality of skincare packaging might not be the first thing that comes to mind when choosing a moisturizer or facial oil, it deserves more attention than you may think. Some of the options actually seal all the goodies in until you apply the product to your face, while others let precious ingredients evaporate before they even come anywhere near your skin, sometimes even causing products to expire faster.
Skincare in Jars
The most commonly used packaging option is a jar, which is completely understandable. Jars are often the cheapest option, but unfortunately, not always the best. Generally, jar packaging makes your skincare ingredients oxidize faster. This happens when the formula is exposed to light and air, which is every time you open the jar. Oxidation is bad news for your expensive skincare product. It can seriously affect the efficacy of ingredients, especially for sensitive ones used in age-supporting products.
An additional disadvantage of storing skincare products in a jar is that it requires you to run your finger through the formula in order to scoop it out. This can potentially cause the spread of bacteria. To counter oxidation and bacterial infection, most manufacturers add synthetic preservatives to their formulas. These do nothing for your skin and could in fact cause irritation.
That's Why We Use Pumps!
At Abloom, we refuse to add synthetic preservatives to our products, thus ruling out the use of jars. The best option for us is to use our little plastic pumps. We have to tell you, that not all pumps are created equal. What they all have in common is that they are great for easy dispensing without you having to touch the product with your hands. However, there are airless and non-airless versions. Non-airless pumps have the same problem with air-sensitive ingredients as jars do. Retinol, vitamin C, and other goodies for your skin are still exposed to air and will thus oxidize. Since our products are loaded with vitamins, minerals, antioxidants and other bio-active ingredients, we only use airless pumps. Making airtight pumps is a pricey process, but it’s worth it. When you want those little miracle ingredients to actually end up on your face., it’s the only sensible choice. Why create a product full of precious, natural ingredients to either let them evaporate or destroy their benefits by adding synthetic preservatives and stabilizers to the formula.
You may also ask yourself why our packages are opaque. While we understand it’s more difficult to tell when you are almost running out, opaque is the only way to go. If you have just spent money on a nicely formulated product full of natural ingredients, you wouldn't want them to lose all their power by exposing them to UV light, something that will definitely happen to products in clear packaging.
What About Our Masks?
You may or may not have already seen our masks, but these are in fact packaged in jars. This might sound controversial as it goes against everything we have just told you but hear us out. Our masks are freeze-dried; a process whereby the destruction of the active ingredients is minimized. We leave our masks & peeling in their powdered form. Powdered products don’t run the risk of oxidation and therefore don’t require us to use preservatives or stabilizers. We made our jars frosted so that harmful UV light cannot damage the powdered ingredients and they remain as active as possible until you put the mask on your face.
Of course, one cannot write about packaging without addressing another key aspect, recyclability. All of our packaging is entirely recyclable, and we decorate our packs in such a way as to maximize recyclability. For instance, we do not use lamination on our paper boxes and the ink we use is soy-based which is more sustainable than oil-based ink.